BWL logo

Founded in 1990,

Best World Lifestyle (BWL) envisions to create “A World at its Best” – impacting the world by empowering individuals to live their best lives.

From premium quality products (skin care, personal care, beauty, health and wellness), to a robust entrepreneurial platform and a positive, vibrant community, BWL helps individuals achieve wellness and provide opportunities to realise their personal aspirations.


Read Our Brand Story

Our Vision

Build leading global beauty, health, and wellness brands that improve lives,
and empower aspiring entrepreneurs to grow, lead, and succeed through our
entrepreneurial development platform.


Our Mission


Products

We innovate with purpose and uphold rigorous quality and safety standards, and create distinctive high-quality products that serve the evolving needs of consumers.



Platform

We continuously develop and strengthen our entrepreneurial platform, expanding a global distribution network that empowers distributors to grow, lead, and succeed.



Culture

We cultivate a supportive learning culture and comprehensive development system that empower our people to grow, lead, and live fulfilling and sustainable lives.


Our Values

Integrity

Do what is right

We build trust through honesty, sincerity, and accountability in everything we do.

Innovation

Challenge ourselves to improve

We approach each day with curiosity and positivity, continually striving to innovate and grow.

Leadership

Lead by example

We empower one another with shared purpose, adaptability, and the courage to overcome challenges to scale greater heights.

Community

Grow together

We put people first, fostering a safe and harmonious environment where individuals connect, grow and succeed together.


The Four Aspirations



Total Wellness

Health is the foundation that underpins a fulfilling life. We offer quality skin care, personal care, beauty, health and wellness products to help you stay radiant, energetic and active. By achieving inner and outer harmony from our body to our skin, we help you live life to the fullest.



Financial Freedom

We believe that integrity is the cornerstone of success. We strive to be a reliable enterprise that you can entrust your career to. By providing a robust, tried and tested business platform, we help you realise your entrepreneurial aspirations and achieve financial freedom.




Personal Growth

With a positive and willing attitude, we believe everyone can become a better version of themselves. Regardless of your background, we empower you with knowledge and equipping you with business, system, leadership and people skills. We build your confidence and encourage a positive attitude so that you can experience the joy of personal growth and breakthrough.



Social Warmth

We are committed to creating a warm and harmonious culture where individuals can experience the power and joy of teamwork and work together to support each other on this life journey.


Our Founders


Dr. Dora Hoan
(Co-founder)

A visionary with an intuitive acumen for entrepreneurship, Dora takes the lead in marketing strategy and business development. Her expertise in direct selling and strategic thinking has dramatically scaled Best World from a homegrown business into an established Asian enterprise.



Dr. Doreen Tan
(Co-founder)

Doreen combines her extensive knowledge of beauty and nutrition with a deep understanding of consumers’ needs. She serves as the business’ key product specialist, overseeing the Group’s product development and spearheading product trainings and health education.